Domino’s Pizza’s domestic sales were falling last year. Then an organization called Dairy Management offered to help. They developed pizzas for Domino’s that contained 40 percent more cheese, and then devised and paid for a $12-million marketing campaign.
But Dairy Management is not a private business — it is a creation of the U.S. Department of Agriculture. The USDA helps helm a government anti-obesity program that discourages some of the very foods that Dairy Management is vigorously promoting.
The New York Times reports:
“… [I]n a series of confidential agreements approved by agriculture secretaries in both the Bush and Obama administrations, Dairy Management has worked with restaurants to expand their menus with cheese-laden products.”