Entrepreneurs and business owners come in all shapes, sizes and economic backgrounds. Most have owned more than one business. Many have failed more than once in business before they succeeded. Almost all of them list honesty as their most valued attribute.
This is my story of discovering some truths about businesses and business owners over the last 33 years of being an entrepreneur and my recommendation of one type of business every entrepreneur should consider owning.
I graduated college in 1978 with a Bachelors of Science in Business Administration with an emphasis in accounting. I wanted to be a CPA (Certified Public Accountant). I was fascinated with business and wanted to be a part of every aspect of it. I went to work for a CPA firm and primarily focused in helping business owners save federal income and estate tax. I worked directly in this industry for 25 years as a partner at Stewart, Archibald and Barney. It was my privileged to be around some great entrepreneurs. I learned so much about work ethic, honesty and risk taking from them.
After being a partner in the CPA firm for 25 years I took the entrepreneurial leap of faith and left the comfort of what I had created over those past years and started my own wealth coaching and investment advisory firm; Lantz Wealth Partners. The only thing that did not change from my CPA firm to the wealth coaching firm was my customer focus of serving business owners.
During this phase of my career I learned everything I could about investing and read everything I could find that Warren Buffet had written. Mr. Buffet is arguable the greatest investor that ever lived and he had a phenomenal skill of buying the “right” businesses to be a part of his holding company, Berkshire Hathaway.
In my quest for knowledge I was at first shocked when Mr. Buffet said “The best investment he ever made” was the three direct selling companies he had acquired.
During this phase of my career while I was seeking an answer to improving my health I was introduced to the direct selling industry. During the last five years I’ve now discovered why Warren Buffet said his direct selling companies he acquired were the best investment he ever made.
As an investment adviser and CPA my roll is to protect and help my customers grow their net worth. I believe in diversification and creating multiple forms of income. Without reservation, I highly recommend EVERY family enter the direct selling industry, own their own home based business and build a residual form of income.
If you’d like a free consultation on how this industry maybe benefit you, please fill out the form below and I’ll be happy to get back in touch with you.