Are you “hunting” for propects or “fishing” for them?

If you have ever said, “I need to ‘get’ that person on my team!” then you are probably hunting for them. What happens to a hunted animal? It runs for cover! People will sense that you are after them and will avoid you like a Florida hurricane.

FB-Pic-TempletOn the other hand, if you have ever fished, you offer up bait and the fish will come to your line and take it. You have to be like the bait; be attractive, offer value and be sincere in your want to serve them.

It always bothered me when I heard a team member say that they needed to ‘get’ someone in their business. That becomes a teaching moment for me to remind them we are in relationship marketing, not hunting marketing. People would rather do business with someone who they are friends with. As Abe Lincoln once said, “People don’t care how much you know until they know how much you care.”

The takeaway: Be a fisherman. Serve others. Become  a genuine friend. Understand people’s needs. Listen to them.

They may not ever join your team but you end up with an awesome friend. And the chances are greater  when your offering would really help them, they will seek you for help or will at least be open to leaning more how you can help them.