Preparing (for the test of time)

by Seth Godin

We have a word for the fruitless search for perfect: perfectionism.

And we have a word for what we do when we dumb something down to get approval: the committee.

But what do we call it when we work to make something important?

Something that will last? And be worth the effort?

It’s tempting to treat things as disposable, to call it a temporary fix, to do it cheap and fast and apologize as we do.

But maybe this next thing we’re going to do–maybe it will last. Maybe it will be like that novel from 60 years ago or the record album from 1962 or even the Flatiron building, 100 years later. Still around.

Not more polish, but more guts.

It might be worth the effort to confront the status quo, to own it, to leap.

By Seth Godin

To the least degree to the most

When I was a little boy I’d receive little inexpensive toys and take care of them. When they broke I would be sad.

I learned to take care of the little things.

I’m sure because I took care of those things that were least, I was able to learn to take are of the things that were the most.

Today, I’m blessed with thousands who I’ve been entrusted to lead, serve and help have a great experience.

But truthfully, the person I most care about is the one just starting out who can only afford a small offering of our products. I hope I always treat the least with as much respect as I treat the most.

I suppose if I treat the least in an unjust way, I would treat the most that way too.

It’s funny, today I treat my big expensive toys just like I did the small ones. I’m grateful when I’m treated justly by all. I don’t do business with those that don’t appreciate even my small orders. It’s also funny that many of those that treated me unjustly are out of business.