Are You Racing to the Bottom?

By Seth Godin (Go to his blog to read the post)

Shameless vs. shameful

There aren’t many fundamental human emotions, and shame is certainly one of them.

Shame is usually caused by a collision between our behavior and our culture. Society uses shame to enforce norms and set standards. When you’re alone in the forest, there’s not a lot of shame.

Too often, marketers, politicians and others with money and power use shame as a cudgel, as a harsh tool to gain control. And it’s usually directed at those least able to thrive in the face of this sort of onslaught.

I’m not sure we’d want to live in a culture where shameful behavior is completely accepted, where sociopaths and selfish short-term people abuse our trust.

At the same time, I think we need to be really clear about the difference between shameful behavior and shaming a person.

_shutterstock_648807352Shaming a person is a senseless shortcut. When we say to someone, “you’re never going to amount to anything,” when we act like we want to lock them up and throw away the key, when we conflate the behavior with the human–we’ve hurt everyone. We’ve killed dreams, eliminated possibility and broken any chance for a connection.

The alternative is to be really clear about which behavior crossed the line. To correct that behavior at the very same time we open the door for our fellow citizen to become the sort of person we’d like to engage with.

“How dare you,” is a fine way to establish that people like us don’t do things like that. It is a norm-setting device, a clear indication that certain behaviors aren’t welcome and demand an explanation.

shamingAs the media available to each of us turns just about every interaction into a worldwide,hyper-competitive conflict, there’s way too much shameless posturing and division. If you want to “win” in social media or politics, you’re no longer trying to be the class clown among twenty high school students, you’re racing to the bottom among a hundred million teenagers or candidates. Multiply that by every endeavor and you can see why there’s so much shameless posturing.

Racing to the top is far preferable. Because the problem with a race to the bottom is you might win. Or come in second, which is even worse.

Why I’m hooked on ketones!


I’m insulin resistant. 

That’s why I’m on a ketogenic, low-carb, high-fat diet.

My Story

Over the last 4 years I’ve gained weight. I’m 60 years old. My weight gain was odd because I was training and participating in seven Ironman triathlons during that same time. My race weight before the gradual weigh gain has always been around 188 to 192 pounds. I’m 6’5″. Then in 2013 to December 1, 2016 it rose to 208 pounds (see photo above).

In each of my last seven Ironman triathlons I also bonked. I’ve bonked in many of the fifteen I’ve finished. In each of those bonks the “experts” gave me different reasons. I now believe they were all wrong because of their bias toward carbohydrates.

I’ve discovered the vast majority of the sports nutritionist are bias toward carbohydrates and/or ignorant regarding fat as a fuel source. I’m sure they are well meaning but haven’t they ever worked with a insulin resistant athlete?  Just today as I was leaving my gym and over their loud speaker system the promotion announced, “Right after working out it’s best to eat a meal of 60 grams of carbohydrate with 25 grams of protein. Limit your fat content.” I almost started to laugh. Everyone is programed to believe that carbohydrates are good and fats are bad for you.